uk Privacy Policy

Privacy Policy

Merlton respects your right to privacy. This Privacy Notice explains who we are, how we collect, share and use personal information about you, and how you can exercise your privacy rights. This Privacy Notice applies to personal information that we collect from you, or you provide to us, when you engage with Merlton or our websites, including at www.Merlton.com (the “Website”).

If you have any questions or concerns about our use of your personal information, then please contact us using the contact details provided at the bottom of this Privacy Notice.

Quick links

We recommend that you read this Privacy Notice in full to ensure you are fully informed. However, if you only want to access a particular section of this Privacy Notice, then you can click on the relevant link below to jump to that section:

  1. What personal information does Merlton collect and why?
  2. Who does Merlton share my personal information with?
  3. Legal basis for processing personal information
  4. Cookies and similar tracking technology
  5. How does Merlton keep my personal information secure?
  6. International data transfers
  7. Data retention
  8. Your data protection rights
  9. How Merlton handles complaints
  10. Third party links
  11. Updates to this Privacy Notice

1. What personal information does Merlton collect and why?

The personal information that we may collect about you broadly falls into the following categories:

Information that you provide voluntarily

The information we collect from you includes:

We use this information to respond to your enquiries and requests, send marketing communications and personalized content about our products and services that may be of interest to you, provide information, products, or services you request, manage services or contracts, and manage our relationship with you.

Information that we collect automatically

When you visit our websites, we may collect certain information automatically, including:

We collect this information to administer our websites, improve their content and functionality, provide interactive features, ensure website security, measure advertising effectiveness, and deliver relevant advertising to you.

Information that we obtain from third-party sources

From time to time, we may receive personal information about you from third-party sources, including business partners, service contractors, and analytics providers. We use this information to maintain and improve the accuracy of our records and to send you personalized content. We may aggregate your personal information into an anonymized form for statistical purposes.

For more information about how we handle your personal information, please refer to our full Privacy Policy.

2. Who does Merlton share my personal information with?

We may disclose your personal information to the following categories of recipients:

We may disclose your personal information to the following categories of recipients:

3. Legal basis for processing personal information

Our legal basis for collecting and using the personal information described above will depend on the personal information concerned and the specific context in which we collect it.

Legal Basis for Collecting and Using Personal Information

Our legal basis for collecting and using the personal information described above will depend on the personal information concerned and the specific context in which we collect it.

However, we will normally collect personal information from you only:

  1. Where we need the personal information to perform a contract with you.
  2. Where the processing is in our legitimate interests and not overridden by your data protection interests or fundamental rights and freedoms.
  3. Where we have your consent to do so.

In some cases, we may also have a legal obligation to collect personal information from you or may otherwise need the personal information to protect your vital interests or those of another person.

If we ask you to provide personal information to comply with a legal requirement or to perform a contract with you, we will make this clear at the relevant time and advise you whether the provision of your personal information is mandatory or not (as well as the possible consequences if you do not provide your personal information).

If we collect and use your personal information based on our legitimate interests (or those of any third party), this interest will normally be to operate our Websites and communicate with you as necessary to provide our services to you and for our legitimate commercial interest, for instance, when responding to your queries or improving our Websites. We may have other legitimate interests, and if appropriate, we will make them clear to you at the relevant time.

If you have questions about or need further information concerning the legal basis on which we collect and use your personal information, please contact us using the contact details provided under the “How to contact us” heading below.

4. Cookies and similar tracking technology

We use cookies and similar tracking technology (collectively, “Cookies”) to collect and use personal information about you, including to serve interest-based advertising. For further information about the types of Cookies we use, why, and how you. Sure! Here's an HTML code snippet starting from number 5: ```html Privacy Notice

5. How does Merlton keep my personal information secure?

We use various technical and organisational measures to protect the personal information that we collect and process about you. The measures we use are designed to provide a level of security appropriate to the risk of processing your personal information.

Specific measures we use include (amongst others):

As with any content that is published on the Internet, any content, including personal information, that you contribute to be shared, published, or transmitted to other users of our Websites, is visible to other users and can be read, collected, or used by them. We urge you to be careful about giving out information in public areas of our Websites. Please note that, even after removal, copies of your content, including personal information, that you contribute to be shared, published, or displayed on our Websites, or transmitted to other users of our Websites, may still remain viewable in cached and archived pages and may have been saved by other users.

6. International data transfers

Your personal information may be transferred to and processed in countries other than the country in which you are a resident. These countries may have data protection laws that are different from the laws of your country.

Our group companies and third-party service providers and partners operate in Australia and around the world, including the USA where our cloud data storage is based. Our current list of service providers and partners identifies the countries to which your personal information is transferred.

However, we have taken appropriate safeguards to require that your personal information will remain protected in accordance with this Privacy Notice. These include implementing Standard Contractual Clauses for transfers of personal information between our group companies, which require all group companies to protect personal information they process, which is received from the UK or EEA, in accordance with UK and/or European Union data protection law, as applicable.

Our Standard Contractual Clauses can be provided on request. We have implemented similar appropriate safeguards with our third-party service providers and partners, and further details can be provided upon request.

7. Data retention

We retain personal information we collect from you where we have an ongoing legitimate business need to do so (for example, to provide you with a service you have requested or to comply with applicable legal, tax, or accounting requirements).

When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize it or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.

8. Your data protection rights

Where you are located in the UK or EEA, you have the following data protection rights:

We respond to all requests we receive from individuals wishing to exercise their data protection rights in accordance with applicable data protection laws.

9. How Merlton handles complaints

All complaints regarding Merlton’s handling of personal information under this Policy and/or Australian Privacy laws should be made in writing to:

Email: hello@merlton.com

When Merlton receives a complaint, we will:

10. Third-party links

Our Websites may, from time to time, contain links to and from the websites of our partner networks, advertisers, and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

11. Updates to this Privacy Notice

We may update this Privacy Notice from time to time in response to changing legal, technical, or business developments. When we update our Privacy Notice, we will take appropriate measures to inform you, consistent with the significance of the changes we make. We will obtain your consent to any material Privacy Notice changes if and where this is required by applicable data protection laws.

You can see when this Privacy Notice was last updated by checking the “last updated” date displayed at the top of this Privacy Notice.